Measuring Country Image: Theory, Method, and Effects
Product details
| Management number | 236888824 | Release Date | 2026/07/10 | List Price | US$11.86 | Model Number | 236888824 | ||
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Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model. Read more
| ASIN | B01LZEMU17 |
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| XRay | Not Enabled |
| Format | Print Replica |
| ISBN13 | 978-3658154073 |
| Edition | 1st ed. 2016 |
| Language | English |
| File size | 3.7 MB |
| Page Flip | Not Enabled |
| Publisher | Springer VS |
| Word Wise | Not Enabled |
| Print length | 163 pages |
| Accessibility | Learn more |
| Publication date | August 29, 2016 |
| Enhanced typesetting | Not Enabled |
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